{"id":635,"date":"2021-02-25T20:45:46","date_gmt":"2021-02-25T19:45:46","guid":{"rendered":"http:\/\/www.cerpeg.fr\/bcpmcv\/?p=635"},"modified":"2021-02-25T20:45:46","modified_gmt":"2021-02-25T19:45:46","slug":"3-1-contribuer-au-developpement-de-la-relation-commerciale","status":"publish","type":"post","link":"https:\/\/www.cerpeg.fr\/bcpaccueil\/3-1-contribuer-au-developpement-de-la-relation-commerciale\/","title":{"rendered":"3.1 Contribuer au d\u00e9veloppement de la relation commerciale"},"content":{"rendered":"\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-white-color has-pale-cyan-blue-background-color has-text-color has-background wp-block-heading\">Comp\u00e9tences <\/h3>\n\n\n\n<ul><li>Identifier les supports utiles \u00e0 la relation commerciale<\/li><li>Rep\u00e9rer les caract\u00e9ristiques du public<\/li><li>Appr\u00e9hender l\u2019offre de l\u2019organisation<\/li><li>Situer l\u2019offre de l\u2019organisation sur son march\u00e9<\/li><li>Contribuer \u00e0 l\u2019am\u00e9lioration de la connaissance du public<\/li><\/ul>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-white-color has-pale-cyan-blue-background-color has-text-color has-background wp-block-heading\">Savoirs associ\u00e9s<\/h3>\n\n\n\n<ul><li>La relation client et la relation usager<\/li><li>La personnalisation de l\u2019offre<\/li><li>Les supports de la relation commerciale<\/li><li>La segmentation du public<\/li><li>Le positionnement de l\u2019organisation sur le march\u00e9<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-white-color has-pale-cyan-blue-background-color has-text-color has-background wp-block-heading\">Crit\u00e8res d\u2019\u00e9valuation<\/h3>\n\n\n\n<ul><li>Les supports ad\u00e9quats sont rep\u00e9r\u00e9s<\/li><li>Les caract\u00e9ristiques des produits et services sont connues<\/li><li>Les \u00e9volutions technologiques, environnementales, \u00e9conomiques et sociologiques du march\u00e9 sont rep\u00e9r\u00e9es<\/li><li>Le positionnement de l\u2019organisation sur le march\u00e9 est identifi\u00e9<\/li><li>Le syst\u00e8me d\u2019information est enrichi<\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comp\u00e9tences Identifier les supports utiles \u00e0 la relation commerciale Rep\u00e9rer les caract\u00e9ristiques du public Appr\u00e9hender l\u2019offre de l\u2019organisation Situer l\u2019offre de l\u2019organisation sur son march\u00e9 Contribuer \u00e0 l\u2019am\u00e9lioration de la connaissance du public Savoirs associ\u00e9s La relation client et la relation usager La personnalisation de l\u2019offre Les supports de la relation commerciale La segmentation du [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cerpeg.fr\/bcpaccueil\/wp-json\/wp\/v2\/posts\/635"}],"collection":[{"href":"https:\/\/www.cerpeg.fr\/bcpaccueil\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cerpeg.fr\/bcpaccueil\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cerpeg.fr\/bcpaccueil\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cerpeg.fr\/bcpaccueil\/wp-json\/wp\/v2\/comments?post=635"}],"version-history":[{"count":0,"href":"https:\/\/www.cerpeg.fr\/bcpaccueil\/wp-json\/wp\/v2\/posts\/635\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cerpeg.fr\/bcpaccueil\/wp-json\/wp\/v2\/media?parent=635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cerpeg.fr\/bcpaccueil\/wp-json\/wp\/v2\/categories?post=635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cerpeg.fr\/bcpaccueil\/wp-json\/wp\/v2\/tags?post=635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}