{"id":756,"date":"2021-02-27T17:56:13","date_gmt":"2021-02-27T16:56:13","guid":{"rendered":"http:\/\/www.cerpeg.fr\/bcpmcv\/?page_id=756"},"modified":"2022-02-13T09:30:48","modified_gmt":"2022-02-13T08:30:48","slug":"groupe-de-competences-3-fideliser-la-clientele-et-developper-la-relation-client","status":"publish","type":"page","link":"https:\/\/www.cerpeg.fr\/bcpmcv\/groupe-de-competences-3-fideliser-la-clientele-et-developper-la-relation-client\/","title":{"rendered":"Groupe de comp\u00e9tences 3 \u2013 Fid\u00e9liser la client\u00e8le et d\u00e9velopper la relation client"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" id=\"fideliser-la-clientele-et-developper-la-relation-client\">Fid\u00e9liser la client\u00e8le et d\u00e9velopper la relation client<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"10\" src=\"https:\/\/www.cerpeg.fr\/bcpmcv\/wp-content\/uploads\/2021\/02\/agora-trait.png\" alt=\"dsfsdf\" class=\"wp-image-117\" srcset=\"https:\/\/www.cerpeg.fr\/bcpmcv\/wp-content\/uploads\/2021\/02\/agora-trait.png 700w, https:\/\/www.cerpeg.fr\/bcpmcv\/wp-content\/uploads\/2021\/02\/agora-trait-300x4.png 300w, https:\/\/www.cerpeg.fr\/bcpmcv\/wp-content\/uploads\/2021\/02\/agora-trait-450x6.png 450w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><\/div><\/div>\n\n\n\n<p>Le titulaire du baccalaur\u00e9at professionnel \u00ab M\u00e9tiers du commerce et de la vente \u00bb joue un r\u00f4le majeur omnicanal, dans un environnement fortement concurrentiel, face \u00e0 une client\u00e8le mieux inform\u00e9e et plus exigeante. Il agit dans le respect de la r\u00e9glementation en vigueur et des proc\u00e9dures de son entreprise.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p><br>Dans ce contexte, pour assurer des actions de fid\u00e9lisation et\/ou de d\u00e9veloppement de la relation client, ce dernier dispose :<br>\u2013 du SIC (syst\u00e8me d\u2019information commercial),<br>\u2013 de moyens de communication, d\u2019objectifs fix\u00e9s, d\u2019un budget \u00e0 respecter,<br>\u2013 d\u2019outils et supports de fid\u00e9lisation,<br>\u2013 d\u2019argumentaires de vente.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-vivid-cyan-blue-background-color has-text-color has-background\" href=\"https:\/\/www.cerpeg.fr\/bcpmcv\/3-1-traiter-et-exploiter-linformation-ou-le-contact-client\/\" target=\"_blank\" rel=\"noreferrer noopener\">3.1. Traiter et exploiter l\u2019information ou le contact client<\/a><\/div>\n<\/div>\n\n\n\n<p>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-vivid-cyan-blue-background-color has-text-color has-background\" href=\"https:\/\/www.cerpeg.fr\/bcpmcv\/3-2-contribuer-a-des-actions-de-fidelisation-de-la-clientele-et-de-developpement-de-la-relation-client\/\" target=\"_blank\" rel=\"noreferrer noopener\">3.2. Contribuer \u00e0 des actions de fid\u00e9lisation de la client\u00e8le et de d\u00e9veloppement de la relation client<\/a><\/div>\n<\/div>\n\n\n\n<p>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-vivid-cyan-blue-background-color has-text-color has-background\" href=\"https:\/\/www.cerpeg.fr\/bcpmcv\/3-3-evaluer-les-actions-de-fidelisation-et-de-developpement-de-la-relation-client\/\" target=\"_blank\" rel=\"noreferrer noopener\">3.3. \u00c9valuer les actions de fid\u00e9lisation et de d\u00e9veloppement de la relation client<\/a><\/div>\n<\/div>\n\n\n\n<p>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-luminous-vivid-amber-background-color has-text-color has-background\" href=\"https:\/\/www.cerpeg.fr\/bcpmcv\/criteres-devaluation-3\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crit\u00e8res d&rsquo;\u00e9valuation<\/a><\/div>\n<\/div>\n\n\n\n<p>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-luminous-vivid-amber-background-color has-text-color has-background\" href=\"https:\/\/www.cerpeg.fr\/bcpmcv\/savoirs-limites-des-savoirs-3\/\" target=\"_blank\" rel=\"noreferrer noopener\">Savoirs &amp; limites des savoirs<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fid\u00e9liser la client\u00e8le et d\u00e9velopper la relation client Le titulaire du baccalaur\u00e9at professionnel \u00ab M\u00e9tiers du commerce et de la vente \u00bb joue un r\u00f4le majeur omnicanal, dans un environnement fortement concurrentiel, face \u00e0 une client\u00e8le mieux inform\u00e9e et plus exigeante. Il agit dans le respect de la r\u00e9glementation en vigueur et des proc\u00e9dures de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":194,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.cerpeg.fr\/bcpmcv\/wp-json\/wp\/v2\/pages\/756"}],"collection":[{"href":"https:\/\/www.cerpeg.fr\/bcpmcv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cerpeg.fr\/bcpmcv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cerpeg.fr\/bcpmcv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cerpeg.fr\/bcpmcv\/wp-json\/wp\/v2\/comments?post=756"}],"version-history":[{"count":10,"href":"https:\/\/www.cerpeg.fr\/bcpmcv\/wp-json\/wp\/v2\/pages\/756\/revisions"}],"predecessor-version":[{"id":1010,"href":"https:\/\/www.cerpeg.fr\/bcpmcv\/wp-json\/wp\/v2\/pages\/756\/revisions\/1010"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cerpeg.fr\/bcpmcv\/wp-json\/wp\/v2\/media\/194"}],"wp:attachment":[{"href":"https:\/\/www.cerpeg.fr\/bcpmcv\/wp-json\/wp\/v2\/media?parent=756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}