{"id":659,"date":"2021-02-25T21:07:25","date_gmt":"2021-02-25T20:07:25","guid":{"rendered":"http:\/\/www.cerpeg.fr\/bcpmcv\/?p=659"},"modified":"2021-02-26T07:15:57","modified_gmt":"2021-02-26T06:15:57","slug":"4-4-suivre-et-evaluer-laction-de-prospection","status":"publish","type":"post","link":"https:\/\/www.cerpeg.fr\/bcpmcv\/4-4-suivre-et-evaluer-laction-de-prospection\/","title":{"rendered":"4.4B Suivre et \u00e9valuer l\u2019action de prospection"},"content":{"rendered":"\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-white-color has-pale-cyan-blue-background-color has-text-color has-background wp-block-heading\">Comp\u00e9tences <\/h3>\n\n\n\n<ul><li>Traiter et exploiter les contacts obtenus lors d\u2019une op\u00e9ration de prospection<\/li><li>Mettre \u00e0 jour le fichier prospect et le syst\u00e8me d\u2019information mercatique<\/li><li>Qualifier les contacts<\/li><li>D\u00e9finir les actions \u00e0 mener aupr\u00e8s des contacts<\/li><li>Mesurer et analyser les r\u00e9sultats de l\u2019op\u00e9ration de prospection et les \u00e9carts par rapport aux objectifs<\/li><li>D\u00e9terminer les causes des \u00e9carts<\/li><li>Proposer les actions correctives<\/li><li>Rendre compte de l\u2019op\u00e9ration de prospection<\/li><\/ul>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-white-color has-pale-cyan-blue-background-color has-text-color has-background wp-block-heading\">Comportements professionnels<\/h3>\n\n\n\n<ul><li>\u00catre m\u00e9thodique<\/li><li>\u00catre r\u00e9actif dans le traitement des contacts<\/li><li>\u00catre objectif dans l\u2019\u00e9valuation de son action<\/li><\/ul>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-white-color has-pale-cyan-blue-background-color has-text-color has-background wp-block-heading\">Savoirs associ\u00e9s<\/h3>\n\n\n\n<ul><li>Les documents de suivi d\u2019une visite<\/li><li>Les outils de suivi et de mesure d\u2019une op\u00e9ration de prospection<\/li><li>Le tableau de bord<\/li><li>Le compte rendu<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-white-color has-pale-cyan-blue-background-color has-text-color has-background wp-block-heading\">R\u00e9sultats attendus<\/h3>\n\n\n\n<ul><li>Le fichier prospects est renseign\u00e9 avec rigueur<\/li><li>Les prospects sont qualifi\u00e9s selon des crit\u00e8res qui en facilitent l\u2019exploitation<\/li><li>Les actions \u00e0 mener aupr\u00e8s des contacts sont adapt\u00e9es et hi\u00e9rarchis\u00e9es<\/li><li>Les r\u00e9sultats de la prospection sont correctement analys\u00e9s<\/li><li>Les causes des \u00e9carts sont identifi\u00e9es et explicit\u00e9es<\/li><li>Les actions correctives propos\u00e9es sont adapt\u00e9es<\/li><li>Les comptes rendus r\u00e9alis\u00e9s sont clairs et objectifs<\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comp\u00e9tences Traiter et exploiter les contacts obtenus lors d\u2019une op\u00e9ration de prospection Mettre \u00e0 jour le fichier prospect et le syst\u00e8me d\u2019information mercatique Qualifier les contacts D\u00e9finir les actions \u00e0 mener aupr\u00e8s des contacts Mesurer et analyser les r\u00e9sultats de l\u2019op\u00e9ration de prospection et les \u00e9carts par rapport aux objectifs D\u00e9terminer les causes des \u00e9carts [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cerpeg.fr\/bcpmcv\/wp-json\/wp\/v2\/posts\/659"}],"collection":[{"href":"https:\/\/www.cerpeg.fr\/bcpmcv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cerpeg.fr\/bcpmcv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cerpeg.fr\/bcpmcv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cerpeg.fr\/bcpmcv\/wp-json\/wp\/v2\/comments?post=659"}],"version-history":[{"count":4,"href":"https:\/\/www.cerpeg.fr\/bcpmcv\/wp-json\/wp\/v2\/posts\/659\/revisions"}],"predecessor-version":[{"id":677,"href":"https:\/\/www.cerpeg.fr\/bcpmcv\/wp-json\/wp\/v2\/posts\/659\/revisions\/677"}],"wp:attachment":[{"href":"https:\/\/www.cerpeg.fr\/bcpmcv\/wp-json\/wp\/v2\/media?parent=659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cerpeg.fr\/bcpmcv\/wp-json\/wp\/v2\/categories?post=659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cerpeg.fr\/bcpmcv\/wp-json\/wp\/v2\/tags?post=659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}