{"id":1376,"date":"2022-12-19T18:34:04","date_gmt":"2022-12-19T17:34:04","guid":{"rendered":"https:\/\/www.cerpeg.fr\/mcvca\/?page_id=1376"},"modified":"2022-12-22T14:58:17","modified_gmt":"2022-12-22T13:58:17","slug":"bloc2-savoirs-limites-developper-lactivite-commerciale-fideliser","status":"publish","type":"page","link":"https:\/\/www.cerpeg.fr\/mcvca\/bloc2-savoirs-limites-developper-lactivite-commerciale-fideliser\/","title":{"rendered":"Bloc2 &#8211; Savoirs associ\u00e9s et limites de savoirs"},"content":{"rendered":"\n<h2 class=\"has-luminous-vivid-amber-color has-text-color wp-block-heading\"><em><strong>Mettre en \u0153uvre, personnaliser et d\u00e9velopper la relation client <\/strong><\/em><strong><strong><strong><strong>D\u00e9velopper l\u2019activit\u00e9 commerciale et fid\u00e9liser<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<h5 class=\"wp-block-heading\"><span style=\"color:#0693e3\" class=\"tadv-color\">Les composantes du march\u00e9 des produits alimentaires<\/span><\/h5>\n\n\n\n<ul>\n<li>L\u2019offre<\/li>\n\n\n\n<li>La demande<\/li>\n\n\n\n<li>L\u2019environnement \u00e9conomique et concurrentiel<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><span style=\"color:#0693e3\" class=\"tadv-color\">Les facteurs d\u2019ambiance<\/span><\/h5>\n\n\n\n<ul>\n<li>Les diff\u00e9rents facteurs d\u2019ambiance du point de vente physique<\/li>\n\n\n\n<li>Les facteurs d\u2019atmosph\u00e8re des espaces num\u00e9riques de communication<\/li>\n<\/ul>\n\n\n\n<h5 class=\"has-vivid-cyan-blue-color has-text-color wp-block-heading\"> Les actions commerciales dans la vente de produits alimentaires<\/h5>\n\n\n\n<ul>\n<li>Les principales techniques de promotion et d\u2019animation<\/li>\n\n\n\n<li>La r\u00e9glementation applicable aux promotions et aux animations<\/li>\n\n\n\n<li>Les techniques et outils de fid\u00e9lisation<\/li>\n\n\n\n<li>Les principales techniques et les outils de gestion et de d\u00e9veloppement de la relation client<\/li>\n<\/ul>\n\n\n\n<h5 class=\"has-vivid-cyan-blue-color has-text-color wp-block-heading\">Le syst\u00e8me d\u2019information commerciale<\/h5>\n\n\n\n<ul>\n<li>Le SIC dans le contexte de la fid\u00e9lisation et du d\u00e9veloppement de la relation client<\/li>\n\n\n\n<li>Le traitement et l\u2019utilisation des donn\u00e9es personnelles collect\u00e9es sur le client dans le respect du RGPD<\/li>\n<\/ul>\n\n\n\n<h5 class=\"has-vivid-cyan-blue-color has-text-color wp-block-heading\">La communication commerciale digitale<\/h5>\n\n\n\n<ul>\n<li>Les diff\u00e9rents canaux de la communication digitale et leurs sp\u00e9cificit\u00e9s<\/li>\n<\/ul>\n\n\n\n<h5 class=\"has-vivid-cyan-blue-color has-text-color wp-block-heading\">La satisfaction client<\/h5>\n\n\n\n<ul>\n<li>L\u2019\u00e9coute client<\/li>\n\n\n\n<li>Les outils de mesure de la satisfaction client<\/li>\n\n\n\n<li>Les crit\u00e8res\/indicateurs de satisfaction des clients en commerce alimentaire<\/li>\n\n\n\n<li>L\u2019exp\u00e9rience d\u2019achat\/l\u2019exp\u00e9rience client<\/li>\n<\/ul>\n\n\n\n<h5 class=\"has-vivid-cyan-blue-color has-text-color wp-block-heading\">Les r\u00e9clamations<\/h5>\n\n\n\n<ul>\n<li>Les modalit\u00e9s de traitement des r\u00e9clamations<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Mettre en \u0153uvre, personnaliser et d\u00e9velopper la relation client D\u00e9velopper l\u2019activit\u00e9 commerciale et fid\u00e9liser Les composantes du march\u00e9 des produits alimentaires Les facteurs d\u2019ambiance Les actions commerciales dans la vente de produits alimentaires Le syst\u00e8me d\u2019information commerciale La communication commerciale digitale La satisfaction client Les r\u00e9clamations<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.cerpeg.fr\/mcvca\/wp-json\/wp\/v2\/pages\/1376"}],"collection":[{"href":"https:\/\/www.cerpeg.fr\/mcvca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cerpeg.fr\/mcvca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cerpeg.fr\/mcvca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cerpeg.fr\/mcvca\/wp-json\/wp\/v2\/comments?post=1376"}],"version-history":[{"count":10,"href":"https:\/\/www.cerpeg.fr\/mcvca\/wp-json\/wp\/v2\/pages\/1376\/revisions"}],"predecessor-version":[{"id":1575,"href":"https:\/\/www.cerpeg.fr\/mcvca\/wp-json\/wp\/v2\/pages\/1376\/revisions\/1575"}],"wp:attachment":[{"href":"https:\/\/www.cerpeg.fr\/mcvca\/wp-json\/wp\/v2\/media?parent=1376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}