{"id":1360,"date":"2022-12-18T17:45:49","date_gmt":"2022-12-18T16:45:49","guid":{"rendered":"https:\/\/www.cerpeg.fr\/mcvca\/?p=1360"},"modified":"2022-12-22T14:58:41","modified_gmt":"2022-12-22T13:58:41","slug":"2-2-developper-lactivite-commerciale-et-fideliser","status":"publish","type":"post","link":"https:\/\/www.cerpeg.fr\/mcvca\/2-2-developper-lactivite-commerciale-et-fideliser\/","title":{"rendered":"2.2 \u2013 D\u00e9velopper l\u2019activit\u00e9 commerciale et fid\u00e9liser"},"content":{"rendered":"\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color:#0693e3\" class=\"tadv-color\">Comp\u00e9tences d\u00e9taill\u00e9es<\/span> <\/h3>\n\n\n\n<ul>\n<li>Mettre en \u0153uvre des animations commerciales<\/li>\n\n\n\n<li>Participer \u00e0 la communication commerciale digitale<\/li>\n\n\n\n<li>Pr\u00e9senter et mettre en \u0153uvre des outils de fid\u00e9lisation<\/li>\n\n\n\n<li>Finaliser la prise en charge personnalis\u00e9e du client Identifier le type de r\u00e9clamation et proposer une solution adapt\u00e9e<\/li>\n<\/ul>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"> <span style=\"color:#0693e3\" class=\"tadv-color\">Savoirs Associ\u00e9s<\/span> <\/h3>\n\n\n\n<ul>\n<li>Les composantes du march\u00e9 des produits alimentaires<\/li>\n\n\n\n<li>Les facteurs d\u2019ambiance<\/li>\n\n\n\n<li>Les actions commerciales dans la vente de produits alimentaires<\/li>\n\n\n\n<li>Le syst\u00e8me d\u2019information commerciale<\/li>\n\n\n\n<li>La communication commerciale digitale <\/li>\n\n\n\n<li>Les techniques et outils de fid\u00e9lisation <\/li>\n\n\n\n<li>La d\u00e9marche qualit\u00e9 <\/li>\n\n\n\n<li>Les r\u00e9clamations<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-luminous-vivid-amber-background-color has-background wp-element-button\" href=\"https:\/\/www.cerpeg.fr\/mcvca\/bloc2-savoirs-limites-developper-lactivite-commerciale-fideliser\/\" target=\"_blank\" rel=\"noreferrer noopener\">Savoirs associ\u00e9s et limites de savoirs<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"> <span style=\"color:#0693e3\" class=\"tadv-color\">R\u00e9sultats attendus<\/span> <\/h3>\n\n\n\n<ul>\n<li>La mise en \u0153uvre d\u2019animations commerciales correspond aux consignes<\/li>\n\n\n\n<li>La contribution \u00e0 la communication commerciale digitale est effective<\/li>\n\n\n\n<li>La finalisation de la prise en charge du client est conforme aux attentes de l\u2019unit\u00e9 commerciale et des clients<\/li>\n\n\n\n<li>Les outils de fid\u00e9lisation sont pr\u00e9sent\u00e9s et mis en \u0153uvre<\/li>\n\n\n\n<li>L\u2019exp\u00e9rience d\u2019achat est personnalis\u00e9e<\/li>\n\n\n\n<li>Les r\u00e9clamations sont identifi\u00e9es et trait\u00e9es Une solution pertinente est propos\u00e9e au client<\/li>\n\n\n\n<li>Un climat de confiance avec le client est pr\u00e9serv\u00e9<\/li>\n<\/ul>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"> <span style=\"color:#0693e3\" class=\"tadv-color\">Crit\u00e8res d&rsquo;\u00e9valuation <\/span> <\/h3>\n\n\n\n<ul>\n<li>Adaptation de l\u2019accueil au client et \u00e0 la politique commerciale de l\u2019entreprise<\/li>\n\n\n\n<li>Qualit\u00e9 du questionnement, de l\u2019\u00e9coute et de la reformulation des besoins du client<\/li>\n\n\n\n<li>Ad\u00e9quation de la proposition \u00e0 la demande du client<\/li>\n\n\n\n<li>Pertinence des conseils apport\u00e9s au client<\/li>\n\n\n\n<li>Ad\u00e9quation de la prise de commande \u00e0 la demande du client<\/li>\n\n\n\n<li>Personnalisation de la proposition de ventes additionnelles et\/ou de services<\/li>\n\n\n\n<li>Fiabilit\u00e9 de l\u2019encaissement et des op\u00e9rations compl\u00e9mentaires \u00e0 l\u2019encaissement<\/li>\n\n\n\n<li>Ad\u00e9quation de la mise en \u0153uvre des animations commerciales aux consignes<\/li>\n\n\n\n<li>Respect des consignes lors d\u2019actions de communication commerciale digitale<\/li>\n\n\n\n<li>Ad\u00e9quation de la mise en \u0153uvre d\u2019outils de fid\u00e9lisation \u00e0 la politique commerciale de l\u2019entreprise<\/li>\n\n\n\n<li>Adaptation de la prise de cong\u00e9 \u00e0 la politique commerciale<\/li>\n\n\n\n<li>Efficacit\u00e9 de la gestion des r\u00e9clamations<\/li>\n\n\n\n<li>Pertinence de la contribution \u00e0 la personnalisation de l\u2019exp\u00e9rience d\u2019achat<\/li>\n<\/ul>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Comp\u00e9tences d\u00e9taill\u00e9es Savoirs Associ\u00e9s R\u00e9sultats attendus Crit\u00e8res d&rsquo;\u00e9valuation<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cerpeg.fr\/mcvca\/wp-json\/wp\/v2\/posts\/1360"}],"collection":[{"href":"https:\/\/www.cerpeg.fr\/mcvca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cerpeg.fr\/mcvca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cerpeg.fr\/mcvca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cerpeg.fr\/mcvca\/wp-json\/wp\/v2\/comments?post=1360"}],"version-history":[{"count":6,"href":"https:\/\/www.cerpeg.fr\/mcvca\/wp-json\/wp\/v2\/posts\/1360\/revisions"}],"predecessor-version":[{"id":1577,"href":"https:\/\/www.cerpeg.fr\/mcvca\/wp-json\/wp\/v2\/posts\/1360\/revisions\/1577"}],"wp:attachment":[{"href":"https:\/\/www.cerpeg.fr\/mcvca\/wp-json\/wp\/v2\/media?parent=1360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cerpeg.fr\/mcvca\/wp-json\/wp\/v2\/categories?post=1360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cerpeg.fr\/mcvca\/wp-json\/wp\/v2\/tags?post=1360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}